In order to improve visibility and communication with our school community, I wanted to receive the parents’ opinions on how this may be effectively accomplished. After of our meeting, we came to the conclusion that the use of social media would be the most effective way to communicate with our school community. Our school had previously established a Twitter account to post school announcements and although this was a good source of communication, it often reiterated what was posted on our school website. In order to improve our visibility and communicate our school vision, we wanted to post more pictures/videos to recognize our staff and students. Once we had the school Twitter account posting a more personal message, we wanted to encourage staff to develop their own accounts so their students’ family members could take a peak into their classrooms and get to know their child’s teachers better.
After several months, this source of communication has proved to be effective. Students, families, and community members are able to stay up to date on recent happenings at Woodbridge Middle School. As a school leader, this communication tool proves to be extremely effective because it showers the community with positivity and recognizes our accomplishments.
As a school leader, I believe this tool enables your school to be visible and projects a positive image of the school onto the members of the community. My goal in the near future is to expand the use of Twitter at our school, so the majority of our staff can contribute to our vision.
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